Marketing methods would possibly change, however humans don’t.
Not in reality.
I recognise a man who consistently makes seven figures in his commercial enterprise with out analyzing the most recent, present day and finest online advertising and marketing techniques.
Instead, he studies conventional “offline” strategies which have labored for many years, not just weeks or years.
His customers love him and his products sell like crazy.
For instance, he is aware of that humans want to look an advertisement in a newspaper or mag as many as 7 times earlier than they purchase.
So he uses retargeting – the ones advertisements that appears to observe you from website to website – to ensure he receives visible sufficient times to make the sale.
He knows from antique faculty advertising that human beings do business with those they recognize, like and consider.
And after they need to make every other purchase, they once more move lower back to the man or woman they know, like and accept as true with.
So he does the whole lot he can to treat his clients like circle of relatives and earn their accept as true with.
Of route he makes use of technology to automate the whole thing, but that does not trade the reality that he loves his customers and lets that love show in each communique.
He also maintains a list of VIP clients and treats them accordingly. He’ll create a non-public video for a unmarried patron, or send them a gift or snail mail letter. In reality, he does this sort of each single day for his VIP’s, which would possibly account for the way nicely he sells BIG price tag objects within the $2000 to $5000 variety.
He looks out for customers much like a exceptional friend may. When he sees something that he believes is a rip-off, he warns them away from it. When he thinks of something on the way to assist his customers, he shares it the equal day.
He visits customer’s web sites and leaves comments. He answers emails, and I suggest he really solutions them himself if it is a VIP patron.
Online simply is similar to offline, in that we are managing PEOPLE. Funny how we tend to neglect that from time to time.
If you had a shop with human beings on foot within the door, you will hopefully see them as human beings. But on-line they can change into faceless e mail addresses, which I suppose is why such a lot of online marketers struggle.